These are resources I’ve either created for clients or built to save myself time. No sales fluff — just practical things to help you get more from GA4, Tag Manager, or BigQuery. Download what you need, share them with your team, and if you ever want extra guidance, just get in touch.
GA4
A simple, step-by-step audit template to check if your GA4 setup is tracking what it should. Use it to spot gaps and fix the basics before diving into deeper analysis.
GTM
Run a fast, API-powered audit of your GTM setup. Check for missing tags, consent issues, misfires, and messy structures—with no technical knowledge needed. Click, connect, and get a full breakdown of what’s working (and what’s not).
Google Ads
Unlock powerful insights into your ad account in just a few clicks. Connect your Google Ads and get a personalised performance snapshot, smart budget tips, and AI-powered optimisation ideas—no more guesswork.
UTM / Campaign Tracking
Quickly create clean, consistent UTM-tagged links for all your campaigns. A good one to share with your marketing team so everyone tracks the same way.
BigQuery
A handy guide (or tool) that helps you build common GA4 queries in BigQuery — ideal if you’re still learning SQL or want to speed up your workflow.
BigQuery
A curated collection of ready-to-run SQL queries you can use in BigQuery to audit your GA4 data quality. Identify missing parameters, broken events, session anomalies, and more—so you can trust the numbers you're working with.
A/B Testing
A lightweight script you can drop into your site to run basic A/B tests — no expensive platform required. Great for proof-of-concept experiments or low-budget optimisations.
A/B Testing
Growing list of tracking concepts beyond basics—like rage clicks, 404s, form errors, JavaScript issues—to uncover friction, fix bugs, and improve user experience with actionable insights.
OPTIMISATION
Struggling to boost conversions? This tool gives you tailored, high-impact optimisation ideas based on your website type, goals, and audience. Whether you're looking to increase signups, reduce bounce rates, or improve user journeys—get inspiration that actually moves the needle.
OPTIMISATION
Unlock the full potential of your A/B tests with our intuitive CRO Test Result Analyser. Upload your experiment data or paste in your variant metrics, and understand how much your changes moved the needle.
GTM
Inspect and validate your site’s dataLayer in real time. Spot missing values, structural issues, and opportunities for enhanced tracking—all from a clean, developer-friendly interface.
OPTIMISATION
Swiftly analyse reviews, comments, feedback with Google Cloud’s Natural Language API in Sheets. Detect sentiment, emotional intensity, entities without coding. Ideal for marketers, product teams, support leads.
UX Research
A lightweight feedback widget you can easily add to your website via Google Tag Manager. It helps you collect real, in-the-moment insights from your users—so you can understand what’s working, what’s confusing, and how to improve your site experience.
LEGAL
Add a fully functional, customisable cookie banner to your site in seconds. This code snippet helps you stay privacy-compliant without bulky plugins or complex setup.
GTM
Download a ready‑to‑use Google Tag Manager container preconfigured with full Advanced Consent Mode for instant GDPR & CCPA compliance.
GA4
Send server-side events to Google Analytics 4 using Measurement Protocol. Ideal for tracking offline conversions, in-store interactions, call centre leads, or post-purchase actions like refunds and adjustments.
SEO
Run a quick health check on your own website. See your title tags, heading structure, schema, and content depth in one view — perfect for spotting missed SEO opportunities.
SEO
See what your competitors are ranking for. Enter a domain to uncover their meta tags, heading structure, schema, outbound links, and more — no plugins or logins needed.