Privacy Policy for Net Impression GA4 Auditor

‍Effective Date: 11/04/2025

At Net Impression, we respect your privacy and are committed to protecting any personal data you may share with us while using the GA4 Auditor Tool.

This tool allows users to connect their Google Analytics 4 (GA4) account to audit and inspect configuration settings such as data retention, property setup, and event tracking. The tool is provided as a convenience to help users improve the quality and accuracy of their GA4 implementation.

What Data We Access

When you authorise the tool to access your Google Analytics account, we may temporarily access the following data:

  • Your Google Analytics account name
  • GA4 property settings (e.g. display name, timezone, data retention)
  • Event and configuration metadata (e.g. conversion names, event names)

We do not access:

  • Personally identifiable information (PII)
  • Raw user data
  • Revenue or sensitive metrics
  • Any Google account credentials

How We Use This Data

The data accessed is used only in your browser session and is not stored, logged, or transmitted to our servers. The tool performs live checks using the Google Analytics Admin API and displays results directly on the web page for your use only.

How We Store Data

We do not store or retain any of your Google Analytics data or access tokens. All access is short-lived, and tokens are managed securely by Google’s Identity Services within your browser.

Third-Party Services

This tool uses Google’s official APIs:

  • Google Analytics Admin API
  • Google Identity Services (OAuth 2.0)

Your Consent

By using the GA4 Auditor Tool and authorising access via your Google account, you consent to the limited use of your Google Analytics account configuration data as outlined above.

Contact

If you have any questions about this privacy policy, please contact:

Chris Walton
Email: chriswalt@hotmail.co.uk

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Privacy Policy for Net Impression GTM Auditor

Effective Date: 23/04/2025

At Net Impression, we value your privacy and are committed to protecting any personal data you share with us while using the GTM Auditor Tool.

This tool allows users to connect their Google Tag Manager (GTM) account to audit and inspect tag configurations such as triggers, consent mode, and Enhanced Ecommerce setup. The tool is designed to help improve the accuracy and compliance of your GTM implementation.

What Data We Access

When you authorise the tool to access your GTM account, we may temporarily access the following data via the Google Tag Manager API:

  • GTM account name and container name
  • Container settings (e.g. workspace name, published version)
  • Tag, trigger, variable, and folder metadata
  • Consent settings and configuration types

We do not access:

  • Personally identifiable information (PII)
  • Site visitor data
  • Google account credentials

How We Use This Data

The GTM configuration data is accessed only within your browser session and is not stored, logged, or transmitted to our servers.
Audit checks are performed live using the Google Tag Manager API, and results are displayed directly in your browser for your review only.

Email Collection and Communication

When you enter your email address to access any of our tools or download related resources, we may use your email to:

  • Send a link to your requested resource
  • Share occasional GTM and GA4 tips, product updates, and audit-related insights

You can unsubscribe from these communications at any time by clicking the "unsubscribe" link in our emails.

We will never sell or share your email address with third parties.

How We Store Data

  • We do not store or retain your GTM container data or access tokens.
  • Access tokens are short-lived and securely handled via Google’s Identity Services.
  • Email addresses submitted through our forms are stored securely and used solely for the purposes described above.

Third-Party Services

This tool uses official Google APIs:

  • Google Tag Manager API
  • Google Identity Services (OAuth 2.0)

These services help us authenticate and retrieve the necessary metadata for your container audit.

Your Consent

By using the GTM Auditor Tool and authorising access via your Google account, you consent to the temporary use of your GTM container configuration data as outlined above.

By submitting your email address, you consent to receive communications as described under "Email Collection and Communication".

Contact

If you have any questions about this privacy policy or how your data is handled, please contact:
Chris Walton
📧 chriswalt@hotmail.co.uk

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Privacy Policy for Net Impression Google Ads Auditor

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Effective Date: 23/04/2025

At Net Impression, we respect your privacy and are committed to protecting any personal data you share with us while using the Google Ads Auditor Tool.

What Data We Access
When you authorize the tool to access your Google Ads account (via Google’s OAuth 2.0), we may temporarily fetch:

  • Account metadata: Customer ID, manager-account hierarchy, account display name
  • Campaign & ad data: Campaign names, statuses, budgets, bid strategies, ad group/ad names and statuses
  • Performance metrics: Impressions, clicks, cost, conversions, click-through rates, quality scores

We do not access or store:

  • Your Google account credentials or raw user-level data
  • Personally identifiable information (PII) or search keywords
  • Sensitive metrics not exposed via the standard Google Ads API

How We Use This Data
All data is used only within your browser session to perform live audits and generate “smart recommendations.” We do not transmit or store this data on our servers.

How We Store Data
We do not store or retain any Google Ads data or access tokens. All API calls are made on demand, and tokens are managed securely by Google Identity Services in your browser.

Third-Party Services
This tool uses the following Google services via their official APIs:

  • Google Ads API
  • Google Identity Services (OAuth 2.0)

Your Consent
By using the Google Ads Auditor Tool and authorizing access via your Google account, you consent to temporary retrieval of your Google Ads account configuration and performance data as outlined above.

Contact
If you have any questions about this privacy policy, please contact:
Chris Walton
📧 chriswalt@hotmail.co.uk

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