Data-driven experiments and UX insights to systematically lift your key metrics.
Without a structured experimentation program and deep user understanding, you’re leaving revenue on the table. We combine UX research, statistical rigour, and personalisation to optimise every stage of the funnel and maximize ROI.
In-depth reviews of your user flows, landing pages and checkout to uncover friction points and usability gaps.
End-to-end test setup in Optimizely, VWO or Google Optimize—covering variant creation, traffic allocation and segmentation.
Visual and behavioural analyses using tools like Hotjar or FullStory to validate hypotheses and surface micro-interactions.
Tailored content and offers based on user attributes, behavior and traffic source to boost relevance and engagement.
Prioritised experimentation plan with clear success metrics, plus weekly/monthly reports detailing wins and next steps.
Research & Discovery
We kick off with stakeholder workshops, funnel analysis and qualitative research—interviews, surveys and session recordings—to map critical user journeys and pinpoint drop-off clusters. This gives us the context and data we need to generate high-value hypotheses.
Hypothesis & Test Design
Drawing on quantitative data and UX insights, we craft clear, measurable hypotheses. Each test is scoped with variant concepts, target segments and statistical requirements—so every experiment addresses a specific business goal and has the power to deliver meaningful uplift.
Experiment Setup & QA
Our team builds and configures tests in your chosen platform (Optimizely, VWO or Google Optimize), ensuring correct traffic splits, URL targeting and event tracking. We then run cross-browser and device QA checks, plus backend data validation, to guarantee results you can trust.
Rollout & Roadmap
After reaching statistical significance, we perform deep-dive analyses—evaluating primary and secondary metrics, segment performance and qualitative feedback. Winning variants are implemented site-wide, and we deliver a detailed learnings report plus a prioritized roadmap for continuous experimentation and growth.